Role: Associate Creative Director

Meta Boost asked Cogs @ Marvel to help realize their vision for a new event series, each for 200-300 attendees, tailored to an exclusive market of small business advertisers from around the globe. 

This series consisted of live events with virtual components, including presentations and workshops spanning various locations through EMEA, NA, LATAM and APAC. 

A key challenge for this series of events was that Facebook had just rebranded to Meta meaning that we had to be experts on their new guidelines. Establishing and maintaining the integrity of their visual identity across multiple languages was of utmost importance.  

Small businesses need to be their own content creators. So for all events, we created an innovative studio that empowered small business owners to create high-quality content. Given the opportunity to walk through their products with experts, attendees received personalized guidance on crafting effective social stories for platforms like Instagram and Facebook. The purpose being to provide them with the tools to enhance their online presence and effectively reach their target audiences.

The creative services offered encompassed a wide range of mediums, including print, digital, motion and environmental design, as well as video production, operations, digital solutions, and custom fabrication.

Agency: Cogs & Marvel Client: Meta