Role: Associate Creative Director Agency: Cogs & Marvel | Client: Meta

Led creative development for Meta’s annual SMB summit during Facebook’s rebrand to Meta, including the spring festival concept and visual approach.

Defined the motion language and built a cohesive visual system using Meta’s illustration style, translating evolving brand direction into a unified online experience.

Shaped the interactive festival map experience, guiding navigation through motion and repurposing illustrated elements as structural framing devices.

Directed motion across run-of-show title cards, interstitials, marketing assets, and multilingual broadcast outputs