Role: Associate Creative Director Agency: Cogs & Marvel | Client: Meta

Meta wanted to transform its annual SMB conference into an experience that inspired, educated and celebrated business owners across EMEA. Rather than treating it as another virtual conference, I developed the creative platform Your Time to Blossom, reimagining Gather as a springtime festival built around growth, discovery and transformation.

I led the creative direction across the event identity, interactive website, motion language and live experience, ensuring every touchpoint reinforced the central idea. From the festival map and visual system to the opening content and supporting assets, the experience was designed as one cohesive creative platform rather than a collection of individual deliverables.

The result was a distinctive multilingual experience delivered across seven languages, featuring keynote speakers including Sheryl Sandberg, Steven Bartlett and James Clear while establishing Gather as one of Meta's flagship SMB events.