Role: Associate Creative Director

Meta sub-brand, Meta Boost asked Cogs & Marvel to help to deliver their annual Gather conference, an event that aims to inspire, educate, and celebrate small-to-medium businesses (SMBs) across EMEA. Theming the two day event in the style of an online springtime festival, we encouraged SMBs to embark on a journey of development and transformation with the tagline "Your Time to Blossom".

Our custom website even featured an interactive festival map that gave access to different areas, each offering its own unique content. The hover-over state for each section of the map also included musical cues and sound effects to help immerse attendees into this online space.

Hosted by TV personality Tan France, Gather featured notable speakers like Sheryl Sandberg, who was the COO of Meta at the time, entrepreneur and podcaster Steven Bartlett, and author of "Atomic Habits" James Clear. In addition to this, the event also encompassed business training and mindfulness sessions.

Leaning heavily into Meta’s illustration style allowed us to establish a vibrant and optimistic feeling within all design elements spanning the website, animated marketing campaign ads, run of show title cards, interstitials and more. Covering every facet of video production and live broadcast, we even translated all content into seven languages for local markets across EMEA.

Agency: Cogs & Marvel Client: Meta