Role: Associate Creative Director

Agency: Cogs & Marvel | Client: Meta

Reimagined a traditional webinar format into a retro-inspired, gamified digital experience to break through audience fatigue among Facebook Gaming’s EMEA partners.

Structured content as progressive levels within an interactive map interface, designing layouts and building cohesive motion assets across the experience.

Designed and produced opening sequences, interstitials, and animated transitions, ensuring narrative continuity and engagement throughout.

Developed an integrated engagement system spanning registration, gated access, avatar customisation, and reward mechanics to sustain participation across the event.