Role: Associate Creative Director Agency: Cogs & Marvel | Client: Meta

Led the conceptual development of “Reel Forest,” an interactive experiential proposal designed to increase engagement with Instagram Reels among agency professionals and creators.

Built a cohesive immersive system combining physical installation, AR filters, live programming and remote access into a unified engagement environment centred on exploration and creation.

Structured the experience around progressive zones including an Insights Hub, Creator Corner, AR installation space and Main Stage, integrating motion, environmental design and digital touchpoints.

Designed the parallel online component to mirror the physical experience, ensuring remote audiences across EMEA could access live content, interactive tools and AR features.