Role: Associate Creative Director Agency: Cogs & Marvel | Client: Meta

House of Instagram was designed to inspire creators and agency professionals to explore Instagram's creative potential, with a particular focus on Reels. The challenge was to create an experience that felt playful, immersive and unmistakably Instagram.

Working from the central concept of Explore & Create, I helped shape an interactive experience that blended physical environments with digital storytelling. From the Reel Forest installation and AR-enhanced museum to the Creator Corner and companion website, every element was designed to encourage discovery while demonstrating Instagram's creative capabilities.

The result was a connected physical and digital experience that extended well beyond the event itself, giving attendees multiple ways to engage with the platform both on-site and remotely.