Role: Senior Art Director/Editor Agency: Cogs & Marvel

Cogs & Marvel wanted to rethink the traditional corporate gift, transforming it from a branded giveaway into a memorable, multi-sensory brand experience that reflected the agency's creativity and culture.

I led the art direction across the experience, developing a cohesive visual system that extended through the physical packaging, bespoke cocktails and scent design, with each element inspired by Cogs & Marvel's studios in Dublin, London and San Francisco. Rather than treating each component individually, the experience was designed as one connected brand narrative.

To complete the journey, I edited and sound-designed a QR-enabled hero film that extended the physical package into a digital experience, ensuring a consistent story across every physical and digital touchpoint.