Role: Associate Creative Director

The Android Global Partner Summit brings together Android resellers from around the world and seeks to position both Google and Android as the only partner and product needed for success.  

In addition to designing and producing typical event collateral for this experience, Cogs & Marvel were tasked with developing and producing a set of engaging activations to showcase four key product service features.

The seamless transition between Android’s work and personal profile was a central theme influencing design elements and lighting across the event. We even divided one room into distinct halves, the blue side resembling an office for the work profile, while the green side featured garden-themed elements representing the personal profile.

Zero-touch Enrollment allows business owners to easily deploy user-ready devices at scale. To represent this service we created three interactive consoles, whereby attendees placed their hand above an Android logo that triggered a sprawling circuit board animation that showcased key messaging about this service.

Loosely based on Pac-Man, Security Squad invited four intrepid players, each representing a different layer of security offered by Android, to work collaboratively. The objective being to score points by defeating enemy threats that represent security menaces such as malware and phishing scams.

Highlighting the three main aspects of Android’s life cycle, we created an interactive infographic wall. This not only demonstrated Google's commitment to a carbon-free future but also emphasised the tech giant's dedication to sustainability initiatives across its ecosystem.

Finally, in order to encourage guests to visit each activation, we devised a loyalty card system. By collecting stamps at each touchpoint guests discovered a different letter from a hidden message.

Once all stamps were collected and the message revealed, guests were entitled to collect a bag of swag at the end of the event.

Agency: Cogs & Marvel Client: Google