Role: Creative Lead/Motion Designer

The annual Global Gaming Summit, Facebook Gaming's highlight event, took place in Austin, Texas in 2019.

This year marked the unveiling of the new Facebook Gaming logo, which resembled a Tetris-style glyph forming the letter G.

With this opening video I wanted to begin by building anticipation and excitement, linking a classic loading screen to the new Facebook Gaming logo.

Building on this approach, I transitioned from retro gaming tropes to the G logo serving as the focal point in each following segment, reinforcing the new brand identity while honouring gaming's early days.

Agency: Raygun Client: Facebook Gaming